Brigade Group Launches ‘Brigade Cherry Blossom’ in Malur, East Bengaluru — A Strategic Plotted Development That Will Pave the Way for Future Area Growth
One of India’s top developers in the real estate sector, Brigade Group has announced the launch of Brigade Cherry Blossom, a premium plotted development in this rapidly developing residential location of Malur, East Bengaluru with estimated revenue potential in excess of INR 225 crore.
Planned Based on a Strategic Joint Venture with Architechture In Mind
Comprising 20 acres and 11 guntas with a total developable area spanning 4.51 lakh sq ft, Brigade Cherry Blossom is planned as part of a strategic joint venture with a vision to create an integrated community for the future. The master plan comprises 338 residential plots in two configurations widely favoured by buyers—30×40 ft, and 30×50 ft.
In terms of architecture, the basis of the layout is designed for efficient land use, best aspect of the plot, and harmonious streetscape. Each allotment makes provision for natural lighting visits, ventilation, and connectivity to the neighbouring plots so that residents can plan and build their homes in an integrated community.
Location as the Foundation for Growth
Malur is a significant residential investment as it is located near high-growth corridors in East Bengaluru. Its location is ideally positioned only 1.5 km away from the Satellite Town Ring Road (STRR), and the Bengaluru–Chennai Expressway (NE-7) make it easy to access employment and lifestyle hubs like Whitefield, Sarjapur, and Hoskote.
Just as Malur’s location increases its value today, being in the Chennai–Bengaluru Industrial Corridor (CBIC) will lead to Malur’s continued growth. CBIC’s designation places development here among various industrial, commercial, and infrastructure investments. For architects and urban planners, this makes Malur a textbook example of how transportation networks and industrial growth catalyse residential demand.
Design Philosophy: Blending Accessibility with Tranquillity
One of the defining features of Brigade Cherry Blossom is its ability to integrate modern infrastructure with a green living environment. The site’s design incorporates landscaped avenues, tree-lined internal roads, and open community spaces that encourage social interaction while providing pockets of calm within an otherwise well-connected setting.
Brigade’s design philosophy on this project embraces a ‘neighbourhood-first’ ethos – focusing on walkability, safety and inclusion. The layout also considers future demand including the provision for underground services, drainage systems and electric vehicle charging, all indicating that the developer is also focused on sustainable living.
Design Flexibility and Buyer Appeal
Brigade Cherry Blossom provided land instead of pre-built homes, giving buyers the flexibility to commission an architect to develop a custom architectural design based on buyer preferences that would comply with the design framework for the community. This flexibility makes the development particularly attractive to:
- End-users seeking customised homes with long-term appreciation potential.
- Investors looking for well-connected, appreciating land parcels in a planned community.
The consistency of plot size and the existing architectural guidelines ensure a uniform look and feel across the neighbourhood, which is critical for securing property values and the neighbourhood’s overall aesthetic appeal.
From the developments perspective.
Pavitra Shankar, Managing Director, Brigade Enterprises Limited talks about the vision for the project.
“Malur is an emerging residential hub with a prime location to grow. Through Brigade Cherry Blossom, we are building a well-integrated neighbourhood in a high-potential micro-market, with good transport and infrastructure upgrades already supporting this area.”
Her statement not only reflects the commercial potential but the urban design duty of establishing a new community in a changing growth zone.
A Community for the Future Built to Last
The Brigade Group believes in the potential and future of the community. They look to be more than just purveyors of purchased plots; they are creating a sustainable built environment accomplished through planned future resilience, constructed open space, and designed elements minimizing the effect of the urban heat island effect. This type of hybridization minimizes the heat island effect, promotes biodiversity, and supports a healthier lifestyle for individuals.
Furthermore, the project site has reduced commuting times due to proximity to employment locations. This also addresses the community carbon footprint as a whole. For design professionals, Brigade Cherry Blossom can serve as an example of how thinking about master planning and integrating the community’s environmental sensitivity with accessibility patterns to established urban nodes serve to create opportunities for communities to thrive.
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